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Alexis Interactive
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Miller’s Fine Decorative Hardware

Croom

Challenge: Continue raising awareness and promoting Miller’s Jupiter and Palm Beach-based showrooms as the go-to source for interior designers, contractors, suppliers, and homeowners in the luxury home market.

Solution: Design and develop a new website, and create a new, refreshed brand identity and marketing materials. Deliver earned regional media and industry- leading publications, both on- and off-line. Manage and produce Miller’s social media and video development, as well as their search engine optimization (SEO) initiatives. In addition, co-manage their website with a leading online retail solution in the content management system (CMS) space

Results: The new branding and collateral have successfully positioned Miller’s Fine Decorative Hardware at the top of their market. Competitors and industry onlookers have taken notice of Miller’s business savvy in the market. The Alexis Agency also successfully managed their event planning that included a new showroom grand opening in 2011 and two non-profit fundraisers each year. With earned media coverage in the region and within industry-leading publications, we have successfully raised Miller’s awareness and positioned them as a well-respected retailer in the south Florida luxury kitchen and bath business.

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