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Alexis Interactive
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Embry-Riddle Aeronautical University – Worldwide

Croom

Challenge: With a six-month window, recruit qualified students for our client’s new MSE program in Huntsville, AL, where another traditional university with strong name recognition was launching a MSE program simultaneously.

Solution: We utilized traditional, digital and grassroots measures. Our recommended, integrated marketing approach focused the majority of efforts to online recruitment to identify qualified candidates for the one-year graduate program. All leads generated, whether on- or offline, were filtered into Worldwide’s customized CMS.

Results: The University went from zero enrolled applicants to a full cohort of qualified, enrolled students that launched right on schedule – and with enough additional qualified applicants in queue for the next cohort. With an estimated 1,300 professionals meeting the degree admission requirements in our target market, we acquired 1.3% of the market for the inaugural program within the six-month campaign, ultimately exceeding our client’s enrollment goals.

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