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Alexis Interactive
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Brooks Family Business

Croom

A consulting services firm specializing in the family-owned business sector.

Challenge: Raise awareness of their new location in Florida while simultaneously promoting consulting services in their first market, Minneapolis, MN.

Solution: We developed a strategy to emphasize Brooks Family Business in the south Florida market while also replicating the strategy for their Minneapolis location. Alexis Interactive took the lead on digital and public relations while The Alexis Agency developed new brand identity and marketing collateral.

Results: The new brand identity and marketing collateral helped drive the firm’s presence and market awareness in both south Florida and Minnesota. Our digital efforts included bringing the new identity to life with a new website, digital brochures, and through social media marketing. Our search engine optimization (SEO) specialists successfully positioned Brooks Family Business on the first page of search engine results for multiple key phrases and search queries, placing ahead of long-time competitors. Our PR initiatives have also earned coverage in both print and television in their regional target markets.

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